I think it says something that in the wake of this whole Szechuan Sauce thing that everyone seems to be focused on the supposedly “cringey” Rick and Morty Fans and their reactions and NOT the horribly botched attempt at promotional relevancy that McDonald’s made.
I mean, this wasn’t some spur of the moment thing. There was planning. There was prep. They made custom packet artwork for these things. It’s not like they just hauled out a box from the back room or something. So the fact that there was THIS much planning that went so very very wrong? Yeah. That’s worth mockery to me. McDonald’s is who we should be pointing the finger at and snickering.
The fans? Oh sure. Some went overboard. But you know what, they are fans. I’ve seen flash mobs of people doing dumber and more random crap at cons. And in terms of stupid crap fandoms have pulled? Oh come on. This doesn’t even crack the top ten. But why can’t they be like normal fans and turn over a car when their sportsball team loses? Bah.
Then again… this wouldn’t have even been a blip on the radar if not for the HORRIBLE planning on McDonald’s part. This is like Nintendo levels of bad supply planning. Some people I’ve spoken to seem to pretend that Rick and Morty fans descended in mass to wipe out entirely supplies of McDonald’s sauce and then demanded more and more. Instead of you know, sending a handful of packets and posters to each store and just hoping it works out.
So yeah. Fans can be silly. Corporations easily should have known better. Mock the Clown. Not the clowns.